MetaMinding Lab
Roblox brand experiences, not roadside banners
On Roblox, a brand campaign has to be something a player enters. MetaMinding Lab builds those experiences and distributes them on the game network.
The network
The MetaMinding Game Network includes 20+ popular Roblox titles and 16M+ monthly active users. About 7.2M of those players are in Asia. Campaigns are planned from Hong Kong for brands that play across regions.
Two shapes of work
One shape is a full experience, such as Escape To Freedom for Amnesty International or River Tycoon for Ocean Park Hong Kong. The other is a network activation: minigames, NPCs, and tasks, as in the In Lieu campaign.
A separate product
AI Arena is not this ad format. It is a neural AI player brain for Web and Roblox, in preview and early access. Hub and Train my AI are live. Surge is a preview. GTA and Long-Wind are coming soon.