MetaMinding Lab
New Gen Pulse: brand campaigns inside the game network
New Gen Pulse is MetaMinding Lab’s way to run a brand campaign inside the MetaMinding Game Network, where Gen Z is already playing.
What it is
New Gen Pulse puts a brand into minigames, characters, and quests inside 3D game worlds. The campaign is something players do. It is not a banner pasted on top of the match.
How a campaign runs
The network behind it reaches 16M+ monthly active users, about 918K daily active users, and an 18.7 minute average session. Brands already shown with this approach include Nanoleaf, Ocean Park, Amnesty International, and In Lieu.
Pairing with Vibe$
Vibe$ is the second step when a brief needs it. Play and completed quests can sync to real-world discounts, gift cards, and perks from 12,000+ brands in 253 countries. New Gen Pulse earns the attention. Vibe$ carries it out of the game.