Success Stories
Amnesty International
Escape To Freedom is a Roblox game we created for Amnesty International to raise awareness of the NGO’s mission and educate people about the realities faced by refugees, inspired by true stories. The game has attracted more than 470,000 unique players, with an average session time of close to 10 minutes spent engaging with human rights messages. Inside the game, players can support the NGO through donations and by purchasing game passes and virtual items, creating a new fundraising channel within the gaming space. Beyond gameplay, the project built a community, turning awareness into ongoing engagement and impact.
”Thank you so much MetaMinding team for your energy, commitment, and willingness to work together on this project. Working with you all these months felt like working with an internal team at Amnesty. The way you approached the objectives and your understanding of our brand and mission as an NGO was absolute. The results of the project fill us with pride, and it is a shared success that wouldn’t have been possible without you. A huge THANK YOU. It was a pleasure, truly! You are the best.”
- Daniel Gamboa (Growth and Fundraising Director of Amnesty International)
”This was a very beautiful and smart way to spread awareness to these organizations and what people go through during war. I almost cried. 😭❤"
- An anonymous player
Ocean Park Hong Kong
River Tycoon is a Roblox game we developed for Ocean Park Hong Kong to educate people about the city’s unique river ecosystems and the importance of conservation, fostering environmental responsibility through fun, interactive gameplay. The game highlights some of Ocean Park’s most iconic attractions—including the Panda Pavilion, the Grand Aquarium, and the Hair Raiser roller coaster—while inspiring players to visit in person. Designed as both an educational tool and a marketing channel, it connects virtual engagement with real-world footfall to the park.
