MetaMinding Lab
Gen Z in-game ads that people choose to play
Gen Z does not sit through a pre-roll the way an older media plan expects. The useful inventory is time they already spend in a game.
Where the attention is
The MetaMinding Game Network reaches 16M+ monthly active users and about 918K daily active users. Average sessions run 18.7 minutes. That is longer than a skipped digital ad, because the person came to play.
What the ad looks like
Inside the network, a brand can be a virtual item a player wears, an NPC they talk to, or a minigame they start. New Gen Pulse is the campaign system for that. It is not a banner pasted over the match.
Where to go next
The public examples are Amnesty International’s Escape To Freedom, Ocean Park Hong Kong’s River Tycoon, and the In Lieu campaign. The videos on the Insights page show the same idea in motion.