MetaMinding Lab
In-game advertising across Asia’s Gen Z audiences
Asia is the largest share of the MetaMinding Game Network. In-game advertising here means a brand experience inside the session, not a banner on the way in.
The market
About 7.2M players in the network are in Asia, 45% of the total, inside a network of 16M+ monthly active users and an 18.7 minute average session. Hong Kong is the base. The campaigns run across the region.
Formats
The formats in market are the ones already public: custom Roblox experiences, New Gen Pulse minigames and quests, and Vibe$ when the brand needs a bridge to real-world perks.
Case studies
Ocean Park Hong Kong, Amnesty International, and In Lieu are the stories to read next. They show education, a cause, and a high-velocity brand campaign on the same network.