MetaMinding Lab Partners with Nanoleaf to Bring Smart Lighting into the Digital Universe

October 31, 2025

Hong Kong — [Nov 1, 2025] — MetaMinding Lab is excited to announce a partnership with Nanoleaf, the leading smart home lighting brand known for its modular, design-forward LED panels. Together, the two companies are launching an immersive gamified product experience on our MML Game Network, connecting Nanoleaf’s innovative lighting technology with tens of millions of Gen Z gamers in a fun and interactive way.

The collaboration brings Nanoleaf’s signature products — including Shapes, Canvas, Essentials, and 4D light strips — into the virtual world through interactive NPCs, gamified product placements, and creative minigames.

Based on results from similar projects, MetaMinding Lab expects players to spend over five minutes engaging with Nanoleaf’s in-game content, transforming passive brand awareness into meaningful connections.

“We’re redefining how brands engage with audiences in gaming,” said Ardy Lee, CEO at MetaMinding Lab. “Nanoleaf’s creativity and commitment to design make them an ideal partner for immersive, community-driven experiences.”

With a presence across major retailers such as Apple, Amazon, Best Buy, and Walmart, Nanoleaf’s partnership with MetaMinding Lab extends its storytelling into a digital universe reaching over 16 million monthly active users in Roblox.

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