MML CEO Speaking at Global Sources Summit Hong Kong 2026

April 14, 2026

Grateful for the stage at Global Sources Summit Hong Kong 2026

A big thank you to Global Sources and Terence Leung from Cyberport Hong Kong for the invitation and opportunity to speak at the Global Sources Summit @ Apr 2026 Hong Kong Shows (Phase 1) – Gaming.
It was an honor to have our CEO & Co‑founder, Ardy Lee, share the stage (and the topic):
"The Gen Z Playground: How Immersive Trends are Redefining Gaming"

In just 15 minutes, Ardy walked the audience through:
- Why 70% of Gen Z ignores traditional ads – and the $7B annual waste behind it
- Three immersive trends reshaping gaming: AI‑driven NPCs, gaming as the primary social hub, and phygital play
- A real‑world case study (NGO campaign) that delivered 83% brand knowledge lift and 15+ minute average engagement
- How MetaMinding Lab turns these trends into turnkey, game‑native brand experiences – with no games to build

The room was packed with buyers, e‑commerce sellers, and suppliers who understand that the future of brand connection isn't interruption, it's immersion.

Thank you again to Global Sources for curating such a high‑impact event, and to Terence Leung and Cyberport for believing in our vision.
The Gen Z playground is open. Let's play.
- Curious how your brand can reach 3.5B gamers?
- Visit www.metamindinglab.com or DM us.

hashtag#GlobalSourcesSummit hashtag#HongKongShows hashtag#Gaming hashtag#GenZ hashtag#ImmersiveMarketing hashtag#MetaMindingLab hashtag#Cyberport hashtag#AI hashtag#Phygital hashtag#GameBasedMarketing