MetaMinding Lab's Marketing Campaign for In Lieu

November 17, 2025

MetaMinding Lab’s “In Lieu” campaign proves that when brands become part of the gameplay, audiences engage willingly.

- 280K unique players reached in just 14 days: No ad blockers, no skip buttons.
- 82.8M impressions delivered: Every view was voluntary, pure gameplay elements without incentive added.
- 56.6 average frequency per player: Players came back for more.
- 0% skip/block rate: 100% budget efficiency.

Our MML Game Network spans 20+ popular Roblox titles, with over 16M monthly active users (MAU), 44% aged 17+. This is how brands connect authentically with Gen Z and Millennials.

hashtag#BrandExperience hashtag#GamingMarketing hashtag#Roblox hashtag#DigitalEngagement hashtag#MetaMindingLab Joanne Z. Eric F. hashtag#drinkinlieu