MetaMinding Lab & In Lieu Launch Innovative Roblox-Marketing Campaign Targeting Gen Z

August 21, 2025

MetaMinding Lab, a pioneer in AI-driven game-based marketing, announced an innovative partnership with In Lieu, the premium hydration brand, to launch a unique marketing campaign to reach Gen Z where they play. The collaboration will leverage MetaMinding Lab’s cutting-edge platform to create authentic connections between In Lieu and millions of young consumers through immersive gaming experiences.

Why This Partnership Matters

This campaign represents a bold leap forward for FMCG marketing, where:

Brands become Playable – moving beyond ads to integrated entertainment
Engagement is Earned – leveraging gameplay mechanics that Gen Z love
Virtual meets Physical – bridging digital interaction with brand experiences

The New Rules of Gen Z Marketing – "smart brands are moving into the metaverse"

Scale & Efficiency

Leverage MetaMinding Lab's 16 million+ game network
Reach players across multiple games with a single campaign
4x more efficient than building custom Roblox worlds

Guarenteed Attention

90+ seconds average engagement per session
No ad-blocking when navigating game-play environments

Designed for Conversion

Seamless reward system bridges virtual engagement with real-world actions

Performance tracking across: impression → gameplay → redemption

"This isn't another branded game, it's about reaching Gen Z where they already play at scale," said Ardy Lee, Co-Founder & CEO of MetaMinding Lab. "Our AI platform and game network turn brands and products into playable experiences across dozens of popular games simultaneously."

"We are not only revolutionizing kids' hydration habits through an exciting new gaming experience, but also teaching the important of eco-friendly choices and sustainability by embedding the brand to be part of the gameplay," said Joanne Z., CEO of In Lieu.

Press Release: https://lnkd.in/gGUbF5p4

#MetaMindingLab #MML #InLieu #DigitalMarketing