MetaMinding Lab
Roblox brand campaigns for Asia and beyond
Roblox is where a large share of Gen Z already plays. A brand campaign there should be an experience people enter, with a network behind it.
Why Roblox
Roblox sessions are long, social, and chosen. MetaMinding Lab uses that for brand work across Asia and other regions on the MetaMinding Game Network, which includes 20+ popular Roblox titles and 16M+ monthly active users.
Campaign formats
Formats already on the site include a full experience, such as Escape To Freedom and River Tycoon, and network activations such as In Lieu’s minigames, NPCs, and tasks. The format follows the brand’s job, not a fixed package.
Brand fit
The public work is built around the brand’s own story: human rights for Amnesty, river conservation and a theme-park visit for Ocean Park, participation for In Lieu. Campaigns stay inside that brief.
Related work
AI Arena is a separate product, in preview and early access, for a neural AI player brain on Web and Roblox. It is not a Roblox ad unit and it is not a shop.