MetaMinding Lab
Hong Kong gaming marketing for Gen Z brands
MetaMinding Lab is based in Hong Kong and runs in-game brand campaigns across Asia, North America, and Europe.
Hong Kong base
The company is MetaMinding Lab Limited, in Hong Kong. The work is Gen Z brand experience inside games: in-game advertising, custom experiences, and the MetaMinding Game Network.
A regional network
The game network reaches 16M+ monthly active users. About 7.2M of those players are in Asia, and about 3.6M are in North America. Campaigns are planned from Hong Kong for brands that need more than one region.
What the team runs
Services cover custom game experiences, New Gen Pulse campaigns, and Vibe$ when play should connect to real-world perks. Ocean Park Hong Kong’s River Tycoon is one local example. Amnesty and In Lieu show the same model further afield.