MetaMinding Lab
About MetaMinding Lab
AI + gaming marketers helping brands reach Gen Z and Gen Alpha through immersive in-game experiences.
Plan a campaignGaming as the marketing channel
At MetaMinding Lab, we make gaming the ultimate marketing channel, embedding your brand, ads, products, and values seamlessly into the digital worlds where Gen Z and Gen Alpha live and play. Powered by AI and our MetaMinding Game Network of 16+ million monthly active users, we’re a one-stop shop for fast, impactful brand-experience campaigns. From in-game integrations to custom games, we help brands connect with the next generation in authentic, engaging, and immersive ways.
Our team
Product, tech, insights, AI, branding, and strategy minds behind MetaMinding Lab.
Ardy Lee
Product Mind
CEO & Co-founder
A visionary executive bridging brands with metaverse-native consumers. As a technology pioneer, Ardy has transformed IP for ViacomCBS and MTV into immersive experiences, while leading GZTech Group’s hardware innovations. His 15 years of leadership in China’s tech sector brings together creativity and strategic thinking to shape next-generation digital experiences.
Paul Kwan
Tech Mind
Co-founder & Technology Lead
A technology leader who transforms complex systems into scalable solutions. Through executive roles at Goldman Sachs, Millennium Partners, and Maybank Kim Eng, Paul has built and scaled robust technical operations globally. His enterprise expertise ensures MetaMinding Lab’s solutions meet the demands of world-class organizations.
Dean Edwards
Insights Mind (Advisor)
Chief Insights Officer (Advisor)
A market research veteran with three decades of experience across Asia Pacific. As former Chairman of the Market Research Society of Hong Kong and leader at major research firms, Dean brings deep understanding of consumer behavior and market dynamics to our platform development. His expertise helps bridge cultural and generational gaps in the digital age.
Stephen Magora
AI Mind (Advisor)
AI Strategy Advisor
Currently serving as Managing Director at Citigroup UK, Stephen leads AI Strategy and Research & Engineering Labs, driving enterprise-level AI innovation. His journey through Credit Suisse’s Global Data Labs and pioneering work in banking regulatory frameworks brings critical expertise to our AI solutions.
Jeremy Tang
Branding Mind (Advisor)
Brand Strategy Advisor
A strategic force in Asia Pacific business development with significant fundraising achievements for emerging markets and digital platforms. Jeremy’s experience in launching and scaling global fashion and luxury brands across APAC brings vital insights to market expansion.
James Kwan
Strategy Mind (Advisor)
Strategy Advisor
A strategy visionary who turns innovation ecosystems into growth engines. Through leadership roles at Jumpstart Media, Soapbox Capital, and STEM Unicorn, James Kwan has shaped and scaled impactful ventures across Asia and beyond.